The FUD Factor

February 13, 2023
"You were born fearless,” Keegan writes in this inspiring guide to overcoming “FUD”—fear, uncertainty, and doubt—on the road to becoming a “fearless leader.” With an eye toward the practical and an emphasis on collaboration, The FUD Factor showcases what it takes to become an inspiration to those around you, arguing that the difference between “good teams and great teams” comes down to one simple thing: leadership. Keegan's inviting, briskly paced book has been crafted to inspire readers of any age to face, understand, and transcend FUD, offering hard-won advice from the author and other business leaders as well as encouraging calls to share one’s gift for leadership in the community.
Indeed, Keegan’s conception of leadership extends beyond the world of business, as he urges traders to hold to core moral values reflective of genuinely wanting the best for oneself and the people around us. Keegan’s adamant that it isn't a title—such as CEO or manager—that makes someone a leader, but the way in which a person conducts business and actually leads. Keegan breaks down the distinguishing characteristics into three simple but weighty concepts, unique to this book yet also universal: the willingness to accept responsibility, organize a group, and achieve a common goal.
Each chapter builds on those ideas—and that FUD factor—with crisp anecdotes and actionable advice from the likes of Mary Barra, the CEO of General Motors, and Chad Gundersen, producer of The Chosen and other faith-based series and films, whose success Keegan concludes “Fearless Leaders are willing and enthusiastic servants.” The result is a polished resource with fresh insights and a compelling and expansive definition of “leadership” itself, offering motivation and tools to help readers step into—or become more confident in—leadership roles. Throughout The FUD Factor, Keegan, a strong storyteller, leads by example.
Takeaway: A guide to confident, collaborative leadership that expands what the concept means.
Great for fans of: John Eades’s Building the Best, Brene Brown’s Dare to Lead.
Production grades
Cover: A
Design and typography: A
Illustrations: N/A
Editing: A
Marketing copy: A