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Run to Win

Lessons in Leadership for Women Changing the World

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From the president of EMILY's List, a playbook for women changing the world in politics, business, or any arena, with a foreword from Vice President Elect Kamala Harris.
“I have long believed that women who dream big, work hard, and get back up after they get knocked down can do anything; Stephanie Schriock is one of those women. I’m so glad her thoughtful guidance is now available for women everywhere.”—Hillary Rodham Clinton

For the past thirty-five years EMILY's List has helped the campaigns of thousands of pro-choice Democratic women, but the hardest part has always been convincing more women to run. Then Donald Trump was elected, and something shifted into place. American women who were furious and frustrated were looking for a way to channel their outrage into action, united in proclaiming, "If that guy can get elected, why not me?"
The day after the 2016 election, dozens of women searched out an old sign-up link buried on the EMILY's List website. By Thanksgiving, those dozens had grown to a few thousand. And that was only the beginning. By the end of 2018, there were nearly fifty thousand women signed up to run for office, with scores more signing up each day.
Run to Win is for all women who are looking to lead. Organized around the steps that EMILY's List coaches its candidates through (from deciding to run through celebrating victory), this book is full of essential lessons for any woman trying to succeed in a male-dominated field. Their arena is politics but their message is universal.
And Stephanie Schriock is the most qualified person to share these lessons. Not only is she a powerful figure in politics but she's also a woman who commands respect for her astounding success as president of EMILY's List and a longtime Democratic operative. Her message is uplifting and actionable, her voice is that of your best girlfriend walking you through what you need to consider as you make your plan, and her experience coaching the biggest female candidates in recent elections (including all of the female 2020 Democratic presidential candidates) makes her the de facto authority on the strategies women can employ to run, fight, and win, whatever their field or goal.
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  • Reviews

    • Publisher's Weekly

      November 2, 2020
      Schriock, the president of Emily’s List, a political action committee geared toward helping pro-choice Democratic women candidates, debuts with an accessible guide to running for office. The traditional qualifications for running are less important than “integrity, passion, energy, commitment, and a true willingness to work hard, learn, and ask for help,” Schriock writes. Questions women should ask themselves before starting a campaign include “What motivates me?” and “What do I have to offer?” Schriock notes that Georgia gubernatorial candidate Stacey Abrams is an introvert who learned to “overcome her shyness” to achieve her goals, and points to Illinois congresswoman Lauren Underwood as an example of how to mine a sense of purpose from one’s experience. After working to implement the Affordable Care Act for the Obama administration, Underwood was shocked when her Republican congressman voted for a bill that would have undermined its protections for people with preexisting conditions. She ran for his seat and won. Schriock also explains best practices for campaign fund-raising, how to move forward after a loss, and how to keep a campaign team happy and committed to the cause. Though Schriock meanders into superfluous personal anecdotes, women contemplating a political career will appreciate her comprehensive and easy-to-follow advice.

    • Kirkus

      November 1, 2020
      Tips on running for office from the president of Emily's List, a political action committee aiming to elect "pro-choice Democratic women...at every level of government across the country." Schriock believes that any woman can become a good political candidate "if this is the right time, if you have the right motivation, and if you're in the right situation to get the job done well." In her first book, she offers a useful but lackluster crash course for aspiring officeholders with the help of Reynolds, the vice president of communications at Emily's List, and a foreword by Kamala Harris, whom the organization has endorsed. Schriock covers the basics of running a campaign--from deciding whether to run to regrouping after a defeat--in a narrative that's part self-help, part paean to Emily's List, and part memoir of her life on political beachheads, which have ranged from her quest to become a high school student body president [in Butte, Montana] to her work as the campaign manager for Al Franken's 2008 Senate race. The author gets off to a rocky start when she lists seven "ingredients for a successful woman leader"--e.g., "integrity," "energy," and "passion"--without noting that any leader, regardless of gender, should possess those traits. She's on firmer ground when she gives practical tips on money (candidates can use campaign funds for related child care expenses) or telling "your story" to voters. Unfortunately, the text abounds with corporate bromides ("Knowing how to delegate is the key to being a successful leader") and clich�s ("If at first you don't succeed, try, try again") that may dampen would-be candidates' enthusiasm. Readers already committed to run for office will find some nuggets of wisdom, but others can find livelier, if slightly less comprehensive, advice on campaigning in Adrienne Martini's Somebody's Gotta Do It and Christine Pelosi's Campaign Boot Camp 2.0. A helpful but uninspired primer on how women can run creditable political campaigns.

      COPYRIGHT(2020) Kirkus Reviews, ALL RIGHTS RESERVED.

    • Booklist

      December 1, 2020
      Consider this an invitation to change the world, even in the smallest of ways. From Schriock, president of EMILY's List, an organization dedicated to supporting pro-choice Democratic women candidates, come these stories of today's headliners, including U.S. Representative Lauren Underwood, who parlayed her medical knowledge as a registered nurse into a House advocate role; U.S. Senator Tammy Duckworth, a U.S. Army veteran who well knows the horrors of war; and U.S. Senator Amy Klobuchar, a former 2020 presidential candidate now campaigning for women's rights. Inspiration is here, on every page, and though Schriock and co-author Reynolds insist that this is no how-to tome, it plainly and clearly identifies what's needed, emotionally and physically, to run for office. Some examples of their advice: ask yourself the right questions; know and tell your story; build your team; grow a thicker skin. While it may be difficult to probe oneself as thoroughly as the authors recommend, the current crop of local and national female politicians offers much hope, perhaps in the 2021 and 2022 races, and beyond. Women in Focus: The 19th in 2020

      COPYRIGHT(2020) Booklist, ALL RIGHTS RESERVED.

    • Library Journal

      December 11, 2020

      Shriock, president of Emily's List since 2010, and Reynolds, vice president of communications of Emily's List, collaborate to help offer advice and encouragement for women aspiring to political careers. They detail what a potential candidate should ask themselves before starting out: Are they ready? What do they have to offer? Is there as a societal problem they want to resolve? Could they successfully raise money, a key skill for every candidate? The authors shepherd candidates covering this unfamiliar terrain. In addition to listing the practical questions, Shriock and Reynolds provide moral support through vignettes from their own experience and from the experience of other women office-holders, including a foreword by politician Kamala Harris. The authors also observe that women candidates no longer experience as many gendered expectations as before. However, that doesn't mean the path to a political career will be easy. Helpfully, the authors share advice on navigating the press, which can be challenging for new and longtime politicians alike. They also highlight what makes a successful politician: empathy for those in need. Profiles of politicians, such as congresswoman Lois Frankel, give additional insight. VERDICT Schriock and Reynold's book is a worthy addition, and women contemplating a run for office will find it useful.--Cynthia Harrison, George Washington Univ., Washington, DC

      Copyright 2020 Library Journal, LLC Used with permission.

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