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Brain Rules

12 Principles for Surviving and Thriving at Work, Home, and School

Audiobook
2 of 2 copies available
2 of 2 copies available

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know—like the need for physical activity to get your brain working its best.

How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget—and so important to repeat new knowledge? Is it true that men and women have different brains?

In Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule—what scientists know for sure about how our brains work—and then offers transformative ideas for our daily lives.

Medina's fascinating stories and infectious sense of humor breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he proves that most of us have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.

You will discover how:

  • Every brain is wired differently
  • Exercise improves cognition
  • We are designed to never stop learning and exploring
  • Memories are volatile
  • Sleep is powerfully linked with the ability to learn
  • Vision trumps all of the other senses
  • Stress changes the way we learn

    In the end, you'll understand how your brain really works—and how to get the most out of it.

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    • Reviews

      • AudioFile Magazine
        A molecular biologist offers an encyclopedic guide to improving mental functioning. The 12 familiar-sounding rules--repeating helps remembering, sleep helps thinking, we don't attend to boring stuff--serve as a practical guide to changing habits that impair brain functioning or hasten mental deterioration. The production is punctuated with clever examples and corny humor. However, the author's eagerness to entertain is time consuming, and the sloppy patching together of inconsistent recording segments is distracting. Nonetheless, Medina's detailed knowledge and the comprehensiveness of his effort to help overshadow these negatives by the end of the program. With a well-produced DVD that summarizes the 12 rules, this is a learning resource that many listeners will want to use repeatedly and share with friends. T.W. (c) AudioFile 2008, Portland, Maine
      • Publisher's Weekly

        December 3, 2007
        Multitasking is the great buzz word in business today, but as developmental molecular biologist Medina tells readers in a chapter on attention, the brain can really only focus on one thing at a time. This alone is the best argument for not talking on your cellphone while driving. Medina (The Genetic Inferno
        ) presents readers with a basket containing an even dozen good principles on how the brain works and how we can use them to our benefit at home and work. The author says our visual sense trumps all other senses, so pump up those PowerPoint presentations with graphics. The author says that we don't sleep to give our brain a rest—studies show our neurons firing furiously away while the rest of the body is catching a few z's. While our brain indeed loses cells as we age, it compensates so that we continue to be able to learn well into our golden years. Many of these findings and minutiae will be familiar to science buffs, but the author employs an appealing style, with suggestions on how to apply his principles, which should engage all readers. DVD not seen by PW.

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    • OverDrive Listen audiobook

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    • English

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