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Blink

Inteligencia Intuitiva

Audiobook
1 of 1 copy available
1 of 1 copy available

FonoLibro se enorgullece en presentar el bestseller del New York Times “BLINK” – El Poder de Pensar, Sin Pensar- de Malcolm Gladwell.

En su aclamado bestseller, “El Punto Clave,” Malcolm Gladwell redefine como entendemos el mundo alrededor de nosotros. Ahora en BLINK, Malcolm revoluciona la manera como entendemos al mundo desde adentro. Este es un audiolibro acerca como pensamos, sin pensar; acerca de decisiones que aparentemente se toman en un instante, en el parpadeo de un ojo, no son tan simples como parecen. ¿Como algunas personas son excelentes tomadores de decisiones, y como otras son ineptas? ¿Como algunas personas siguen sus instintos y triunfan, y como otras terminan por equivocarse? ¿Como nuestros cerebros realmente funcionan, en la oficina, en la clase, en la cocina, y en el dormitorio? ¿Porque las mejores decisiones son aquellas que son imposible explicar a otros?

En BLINK conoceremos a un psicólogo que ha aprendido a predecir si un matrimonio puede durar con sólo observarles unos minutos; a un entrenador de tenis que sabe cuándo un jugador hará doble falta antes incluso de que la raqueta toque la bola; a un experto en antigüedades que reconoce una falsificación de un solo vistazo. Aquí también se develan grandes fracasos de “BLINK,” la elección de Warren Harding como presidente; La nueva CocaCola®; y el tiroteo a Amadou Diallo por la policía. Este audiolibro revela que quienes son buenos tomando decisiones no son aquellos que procesan más información o que dedican más tiempo a deliberar, sino aquellos que han perfeccionado el arte de hilar fino, de extraer los pocos factores que realmente importan a partir de una cantidad desmesurada de variables.

Por medio de la neurología y la psicología, y exhibiendo todo el esplendor que hizo a “El Punto Clave” un Clásico, BLINK cambia nuestra forma de ver las decisiones que tomamos. Escucha este maravilloso audiolibro, nunca más volverás a pensar en pensar de la misma manera.

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  • Reviews

    • AudioFile Magazine
      Have you ever wondered why love at first sight, so seemingly ill-advised, sometimes works out for the long-term? Malcolm Gladwell may have the answer. In BLINK, Gladwell asserts that snap judgments can quite often be as good as decisions made cautiously and deliberately. Using a wide variety of examples--an ex-Marine's victory in a war-game simulation, a museum's purchase of a bogus statue, an emergency room's method for diagnosing heart attacks--Gladwell asks us to step back from overly analytical decision-making and trust our instincts and experience. Like his previous work, THE TIPPING POINT, BLINK is a thought-provoking, category-defying book. The audio is read by the author with care and conviction. R.W.S. (c) AudioFile 2005, Portland, Maine
    • Publisher's Weekly

      Starred review from November 1, 2004
      Best-selling author Gladwell (The Tipping Point
      ) has a dazzling ability to find commonality in disparate fields of study. As he displays again in this entertaining and illuminating look at how we make snap judgments—about people's intentions, the authenticity of a work of art, even military strategy—he can parse for general readers the intricacies of fascinating but little-known fields like professional food tasting (why does
      Coke taste different from Pepsi?). Gladwell's conclusion, after studying how people make instant decisions in a wide range of fields from psychology to police work, is that we can make better instant judgments by training our mind and senses to focus on the most relevant facts—and that less input (as long as it's the right input) is better than more. Perhaps the most stunning example he gives of this counterintuitive truth is the most expensive war game ever conducted by the Pentagon, in which a wily marine officer, playing "a rogue military commander" in the Persian Gulf and unencumbered by hierarchy, bureaucracy and too much technology, humiliated American forces whose chiefs were bogged down in matrixes, systems for decision making and information overload. But if one sets aside Gladwell's dazzle, some questions and apparent inconsistencies emerge. If doctors are given an algorithm, or formula, in which only four facts are needed to determine if a patient is having a heart attack, is that really educating the doctor's decision-making ability—or is it taking the decision out of the doctor's hands altogether and handing it over to the algorithm? Still, each case study is satisfying, and Gladwell imparts his own evident pleasure in delving into a wide range of fields and seeking an underlying truth. Agent, Tina Bennett.
      (Jan. 13)

      Forecast:
      A 25-city tour (including several university towns) should introduce Gladwell to new readers and help sell out the 200,000-copy first printing.

Formats

  • OverDrive Listen audiobook

Languages

  • Spanish; Castilian

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