Jony Ive’s designs have not only made Apple one of the most valuable companies in the world; they’ve overturned entire industries, from music and mobile phones to PCs and tablets.
But for someone who has changed the world as much as he has, little is widely known about Apple’s senior vice president of industrial design. Unlike his former boss and creative partner Steve Jobs, Ive shuns the spotlight. Naturally shy and soft-spoken, he lets his work speak for itself and concerns himself only with his craft.
In the first book to focus on Ive, Leander Kahney offers a rigorous and systematic examination of a remarkably creative career and provides insight into the principles underlying Ive’s success.
Having covered Apple as an editor since the 1990s and interviewed Ive on numerous occasions, Kahney offers a unique perspective on how this man designs killer products that attract fanatically loyal customers.
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Creators
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Publisher
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Release date
November 14, 2013 -
Formats
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OverDrive Listen audiobook
- ISBN: 9780804192668
- File size: 252311 KB
- Duration: 08:45:38
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Languages
- English
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Reviews
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Publisher's Weekly
December 2, 2013
Supported by essential, insider research, Kahney (Inside Steve's Brain), who has covered Apple for over a dozen years and is now editor of CultofMac.com, puts the spotlight on Jony Ive, one of the most significant designer minds behind Apple's remarkable products. Ive grew up fascinated with taking things apart and, after a rebellious goth stage in the 1980s, showed excellent design skills at school. Following an apprenticeship at the prestigious Roberts Weaver Group, Ive teamed with another London designer, Martin Darbyshire to found Tangerine Design, and it was those cutting-edge designs that brought him to the attention of Apple's Bob Brenner. Apple tried to recruit Ive several times before they landed him in 1992, putting his maverick creativity to work on a wide of products such as iMac, iBook, Power Mac, and iPod. When Steve Jobs returned to Apple before his death, he said of Ive: " has more operational power than anyone else at Apple except me." It is the powerful message of unbridled creativity and a rebel spirit of Ive that Kahney captures so ably in this respectful tribute to the man.
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Formats
- OverDrive Listen audiobook
Languages
- English
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